Logo bears the brand value of a company and its main objective is to create a long lasting impression on the mind of the viewers. Symbols, text and other graphical elements form the core of a logo. However, they should be tightly integrated, otherwise it would fail to generate the desired impression.Logo is the iconic representative of a company both online and offline.
Logo is usually small in dimension but it is highly powerful to make or break a company’s brand image. Since it is used widely in stationery items, banners, flyers, brochures etc, it has to be small in size and should give user an idea of the company’s service in brief.
Logo gives a boost to a company’s brand value. It helps it to different itself from the rest of the others and sends its message across to its targeted audience successfully. It is helpful for viewers as well. Logo helps people avoid confusion and sometimes, act as a trademark as people tend to use it to identify a business organization.
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company's logo is today often synonymous with its trademark or brand.