The website, TheFunTheory.com is dedicated to the thought that something as simple as fun is the easiest way to change people's behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it's change for the better.It's very easy to get side-tracked into using business school jargon when thinking about how to engage with customers and to get them to come back for more.
Volkswagen have gone back to basics. In life we tend towards people who we find most fun - they seem to be less wrapped up in concerns about themselves and are more willing to give us their genuine attention.Fun can be the missing ingredient from an otherwise rational business offering. Every business creates it's own personality and it's always possible to weave a little fun into the equation.
Even serious subjects like public health and obesity, as in the video above, benefit from taking a creative approach to making the subject more engaging.It's important to draw a distinction between fun and humour. They are linked but there is a difference.
Sales and Marketing efforts can backfire if humour is used inappropriately. Only the best of the best should attempt it. Fun on the other hand is about making engagement with your company's ideas attractive, non-threatening and effortless.In the examples on the website some sort of goal setting and achievement is linked with the experience. In mature product categories marketeers are finding that innovation around sensory experience is required to sustain interest in a familiar set of products or ideas.